Your presence online relies heavily on Search Engine Optimization (SEO). However, it can be frustrating to find the right SEO company with the massive amount of disreputable marketing companies around the web. Choosing a company will either break or make your company and how the strategy is conducted will play a very important role in determining the outcome. Listed below are 5 tips on how to help filter the legit companies from the wannabes, and how to distinguish if they can really help you achieve your goals or not.

1. Organize your goals.

What is it that you want to achieve? How much is your budget? What are your goals within a given span of time? What help would you want to get from an SEO company? Are there any expectations you would like them to meet? You may ask yourself and your company these questions in order for you to organize what you really want to achieve with the help of the SEO company.

2.  Get to know your top marketing company picks.

Just like in a romantic relationship, you get to know your partner first before engaging in a relationship. Others will call this stage the “curiosity stage.” That is also how you get to choose a company that is fit for your marketing needs. There are a lot of companies who offer sustainable solutions and you have to go through them one by one. Get to know how they do their work, what do they offer, how long will it take to finish a task. Will they be able to keep track of your company data? Go read their reviews and testimonies. List down all you need to know about them.

3. Eliminate.

After having both goals and different companies, do eliminate. Try to assess whether they can help you effectively by asking the question “will this company be able to attend to my goals?” Always go back to your goals and as much as possible, refrain from compromising. Shorten your list to top 3, and from their strengths, choose the best based on your priorities.

4. Consult.

It’s like having a free trial of something first before actually “buying” it. Is it good? Does it suit my taste? Is it practical if I buy a dozen? A professional SEO company would be very happy to accommodate you if you feel the need of consulting with them. In this stage, you will be able to assess their characters and the feeling of how is it like to work with them. This is also a good time to negotiate with them your planned budget.

5. Trust.

By the time you have chosen the company that envisions your goals to be their goals as well, build trust. Difficult but compulsory. A good relationship between successful business partners begins with trust. This is the most important metric to monitor; because this will be their gauge on how hard will they work in order for them to earn it from you. In contrast, they will also be able to help you effectively should you let them feel that you trust them.

Looking for the best SEO agency means choosing a partner who isn’t there just to write content or propose keywords. The company you will choose should be able to connect with you and the rest of the team, deliver the expected results, and recommend ways to continuously improve your marketing efforts.